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CID EMBLEM ANALYSIS

adapted from Feldman's Method of Art Criticism

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DESCRIBE (WHAT)

What do you see ? (use art vocabulary from The Elements of Art)

 

 

ANALYSE (HOW)

How do the Principles of Design impact the logo (in terms of getting your attention and interest)

 

 

INTERPRET (SO WHAT)

What is the designer trying to say? Why?

Feldman: Describe. Analyse. Interpret
Singaporean: What. How. So What
Millennials: Wut. Huh! Okkaaaay...

Before reading the notes, click on the logo.
Practice using Describe, Analyse and Interpret with your partner.

Writing Key Messages for your Logo/ Emblem Design
Use Describe. Analyse and Interpret to compose your key messages.

Exemplar One

Exemplar Two

Exemplar Three

Spherical: resemblance to the Sun

Blooming :

energy and vitality that can be obtained from the sun,

plants sprouting, flowers blooming,

and hands opening wide toward the sky.

Exemplar Four

Exemplar Five

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